Sunflower seeds are a pretty traditional Chinese snack. Drinking cups of tea while cracking roasted sunflower seeds is a favorite way to spend an afternoon in front of the TV or chatting around the table. Usually they are just made with salt and maybe five spice. When these "creamy" extra big ones came out a few years ago they became all the rage!
People also loved the old timey look of the packaging.
Salty! Five Spicy! Creamy?! Snappy!